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 Meet  the  Newthynkers 


We are NEWTHYNKERS. We spell our methodology with a “y” because we think “why” is a much more important focus when searching for new ideas and solutions than “I”.


Who we are

We are your dream team. The best and the brightest. A team of specialists to address your problem, challenges, product, services is put together hand picked for their expertise, experience and talent – for each venture.


Our creative people are award winners. And we are all THYNKERS.


Geraldine Newman,  Chief Creative Thynker

Geraldine Newman has worked at some of the most prestigious advertising agencies in the world, on some of the most successful brands - Kodak, Johnson & Johnson, Campbell’s Soup, Hyundai cars, Shiseido, Helene Curtis, and more. That same level of creative excellence is available to the world of Direct Response - from the iconic Buns of Steel,  The Firm, BenderBall, Time Life, Colonial Penn, Readycredit - Geraldine has helped clients build and protect valuable brand images while generating hundreds of millions in sales. Her awards include Clio, One Show, ANDY, Moxie and more.


NORM SIEGEL, Creative Thynker

Accounts Norm has helped guide to success include Crest Toothpaste, Hertz, General Motors Corporate, Continental Airlines, Equitable Insurance,  AT&T, Bristol-Myers Squibb Cover Girl,  Revlon, The Discovery Channel, Hebrew National, MasterCard, Melitta Coffee. Awards include CLIO, The AD Gold Medals, One Show, ANDY,  Cannes Gold Lion, and more. Norm is also a well-known aviation artist whose paintings have been exhibited in several museums across the country and in the collection of the Air Force Art Program headquartered in the Pentagon.


Vincent Gagliostro, Creative Thynker

Very talented with a strong background in fashion and beauty - and has just finished production of his first feature film “After Louie”, which he wrote and directed.

Michael Baumwoll, Social Media Thynker

Creative thinker whose ideas have directly increased profitability for clients. Michael has a strategic mind on interactive and online media and has over 15 years of experience in online media marketing and communications.

Kevin Conway, Voice and Narration Thynker.

One of the best voices in the western world, actor par excellence, known for his starring roles on Broadway, film, TV and commercials.


Cotton Newman, Broadcast Thynker and Muse

Cotton began his career in Dalton, Georgia but his beauty and great talent gave him higher aspirations than foraging for food. So he made his way out of a kill shelter and managed his way to the Big Apple where he now divides his time between Manhattan and East Hampton.

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